Official rules


“Designed by Vietnam” Contest 2020 official rules

The awareness of nationalities has receded in the last century, when all societies and living communities have become more and more open and diverse. Therefore, “Designed by Vietnam” carries a new, deeper meaning, attached to the profound and concrete things that make up the word “Vietnam” in both material and spiritual terms. It can be from the scent of the soils, the breath of the air, the folktales or other Vietnamese traditional features. The contest welcomes all designers, regardless of nationalities, who are living in Vietnam that have been doing searches and applying elements and characteristics of culture- history – ancient industries or local materials, stories of the past and present, modern urban life or emotions from nature to create innovative products.

The “Designed by Vietnam” Contest with the theme of “Regeneration”, within the framework of the Vietnam Design Week 2020 event, will officially start on a national scale from July 17th until the end of August 28th, 2020. Under the lead 5 experts in 05 areas: Food & Beverage – Living – Fashion – Souvenir – Public Art, contestants will get many opportunities to connect and learn to create “regenerated” products of high design value.

“Regeneration” has always been a commonly known concept in all design fields. Since the beginning of imagination, people have always dreamed of renewing, making the best use of the old values and promoting the sustainable development process in all industries exploiting natural resources that impact on the living environment.

In the context of the world facing Covid-19 pandemic, the desire for a good future and sustainable development is more intense than ever. “Regeneration” is believed to be a huge creative inspiration for all designer contestants. The contest wants to change the mindset of using materials at the economical and optimal level – based on the available materials to design and create new products for daily uses, aiming for a sustainable development.

Organizers and Judges:

Authorized by: Vietnam Institute of Culture and Arts Studies (VICAS) – Ministry of Culture, Sports & Tourism)
Organizers: Vietnam Design Week

Organizers: Vietnam Design Week

Co-leaders of Organizing Committee:

  • Mr. Lê Việt Hà, Chairman of
  • Mrs. Nguyễn Thị Thu Hà, Director of VICAS Art Studio

Our mentors of each areas:

  • Ms. Từ Phương Thảo, Art Director of Elle Decor magazine / Creative Director of Sadec District [Leading F&B area]
  • Ms. Nguyễn Thuỳ Dương, Managing Director of Elle Decor magazine [Leading Living area]
  • Ms. Vũ Thảo, Founder and Design Director of Kilomet109 [Leading Fashion area]
  • Mr. Lê Bá Ngọc, Vice President and General Secretary of Vietnam Handicraft Association (Vietcraft) [Leading Souvenir area]
  • Mr. Nguyễn Anh Tuấn, Art Director of Heritage Space [Leading Public Art area]

Contestants: all designers regardless of nationalities who are living and working in Vietnam

Prompt: design with the theme of “Regeneration” in 5 following areas:

Food & Beverage

Back to the days of subsidy, shopping for a pair of flower-patterned mats is a symbol of a new start for a young family. A happy meal around the mat with the smell of sunshine must be a beautiful memory. To evoke the atmosphere of a home meal full of joys and hospitality through a set of TABLEWARE PRODUCTS, let’s bring out fresh new appearances based on the old function and Vietnamese characteristics. The judge hopes to see in the 4-meter-square mat the familiar Slender-waisted bowl, the round tray, the bamboo chopsticks, the bottle of liquor, the teapot,… but of the new decade.

A revolution of PACKAGING DESIGN, a “regeneration” of food and beverage products that have been putting Vietnamese cuisine on the map is also a considerably great topic.


The living space of modern Vietnamese people is being taken care of and designed more professionally than ever. The living space of modern Vietnamese people is being taken care of and placed more intentionally than ever. Beyond the notion of being a shelter or a place to settle in, Vietnamese people’s residence is not necessarily associated with a specific address because of the shift towards urbanization leading to very favorable and modern models of residence. Therefore, the removable furniture that can be easily carried or assembled is today Vietnamese homeowners’ top choice when setting up their own home. The field of “Living” challenges the creativity of removable furniture designs for inspiring living spaces and stories about Vietnamese culture, life and people while still imbued with the spirit of the modern time; focus on regeneration factors (renewing old concepts, renewing traditional materials, reusing discarded, forgotten materials, etc.); high applicability to be a part of a Vietnamese home.


Climate change, natural resource crisis and epidemic are creating positive pressure on design in general and fashion in particular, making fashion design products increasingly optimized. Each design no longer stops at serving a purely purpose it’s meant to be but also many other functions. For example, a mask not only protects us against dust and smoke, combats infectious diseases, but also acts as an indispensable accessory for many fashionistas. In this field, contestants must bring out stylish design solutions to respond to the above global problems. Current fashion design products should be carefully considered from materials selection to production and finishing processes to be more Conscious, Minimize Impact on the environment and society. They must not only be Creative, High-Quality but must also enhance the Function and express the aesthetic of users. Focus on protective gear such as sun protection clothing, hats, masks, gloves, sunglasses.


The challenge is to design the perfect gift product idea (including packaging, product story) in the direction of respecting and promoting local, environmentally friendly cultural values from the production process to consumption. Target receivers are Vietnamese and international tourists coming to Vietnam. The aim is to encourage the development of specific gift sets for each locality, each province, each region that represents Vietnam.

Public Art

Our daily city life is worn out by long queues of people moving between the split tape at the airport or the “frozen” minutes before the barie fence waiting for the train to cross among the endless crowd on the road. Public space is not only a static space but also for people to move around or share in a certain moment. The challenge of the “Public Art” field is to redesign the existing dull railings and fences, aiming to change the visual aesthetics, thereby transforming the public space, and creating positive physical and psychological movements of the people in it.

Entry requirements:

  • The work shows characteristics and cultural values of Vietnam;
  • Use traditional, indigenous materials – we encourage application designs or development from traditional crafts (including techniques, materials and aesthetics)
  • Each contestant can submit up to 5 samples (can be a sketch or photograph of the work).
  • Must be originally made by the contestant;
  • Must never have been to any other design contests.

Application documents must include:

Draft design: Hand-drawn or computer-printed on A3 size paper (297 mm x 420 mm) with digitized file in PDF format.

  • Detailed description of material used for the design;
  • Idea explanation (maximum of 600 words).
  • Author information:
    Full name:……………………………….
    Date of birth:……………………………
    Organization (optional):…………….

Place and time of submission:

  • Time of submission: July 17th to August 28, 2020
  • Place of submission: Vietnam Institute of Culture and Arts Studies (VICAS), 32 Hao Nam Street, Dong Da District, Hanoi. Phone: 090 961 5196, Mr. Hữu Khôi). Email:

Contest process:

  • Application round (July 17th to August 28, 2020): receiving entries
    (*) During this time, interested candidates can attend workshops and visit traditional craft villages to get inspiration for materials on the theme of “Regeneration”.
  • Preliminary round (September and October 2020):
    The judge will select 20 designs for the final round and collaborate with the contestants to put the designs into prototyping.
    (*) Particularly in the field of Public Art, the selected design ideas will continue to complete the profile, estimate the cost, and presentation ideas before the donors (if any).
  • Final round (November 01st to 22nd, 2020): exhibit and review final products during the event of Vietnam Design Week 2020.
  • Online voting (November 01st to November 15th, 2020): 20 designs selected for the final round will be published in the online poll on website:

Prize structure:

  • 01 1st prize: 50,000,000 VND
  • 01 2nd prize: 30,000,000 VND
  • 01 3rd prize: 20,000,000 VND
  • 05 consolation prizes (for each field): 10,000,000 VND
  • 01 community voting prize: 10,000,000 VND

Notification: The winning designs will be able to be co-produced into products used in daily life with copyright belonging to the author, and the franchising right within 2 years belongs to the Organizing Committee of “Designed by Vietnam” Contest.

Awards gala – exhibition:

Awards gala and exhibition will take place during the event of Vietnam Design Week from November 15th to 22th in Hanoi, Hoi An and Ho Chi Minh city.

Available in Vietnamese —–> Click here

Contact Us


Viện Văn hóa Nghệ thuật quốc gia Việt Nam (VICAS)
32 Hào Nam, Đống Đa, Hà Nội


090 961 5196 (Mr. Hữu Khôi)


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